There wasn’t a strict dress code, which meant that attendees’ outfits spanned kilts, tuxedos, startup t-shirts over jeans, startup t-shirts under blazers and women carrying Chanel and Prada handbags.
Outside this year’s event, there were four rotating searchlights sweeping the sky over three shamrock-green carpets. Attendees fork over at least $115 to watch tech employees claim prizes like Fastest Rising Startup or Founder of the Year. Started in 2007 by TechCrunch founder Michael Arrington, the Crunchies are something like an excessively moneyed nerd prom. Held on Monday night in San Francisco’s War Memorial Opera House, opposite City Hall, the Crunchies are a tongue-in-cheek Oscars clone for startups and people who invest in them. Why not throw a party to cheer everyone up? And what could be better to soothe wounded Silicon Valley egos than the ninth annual Crunchies, the industry awards gala put on by tech blog TechCrunch?
Venture capital funding is drying up, and the Bay Area real estate market might finally be overheating. The share prices of some of Silicon Valley’s most admired companies are slipping by double digits. And yes, we do tend to wear a lot of black here.The news out of Silicon Valley has been pretty grim lately. Black or dark wash jeans dressed up with a jacket and heels are right in our wheelhouse. As with Paris, looking as if you tried too hard is avoided. But even when we Angelenos are dressed up, there’s usually a certain ease to what we’re wearing you’ll rarely see anything fussy or stiffly formal. I’ve seen people in jeans at the opera, and in cocktail attire at a grungy comedy improv. LA is known for being a “You Do You” kind of town, style-wise. Right: earrings | jacket | dress | bracelet | bag | boots Stage Presence Left: earrings | jacket | tee | bracelet | bracelet | bag | jeans | shoes We also have several excellent orchestras and symphonies in the area, the LA Opera, and dozens of live concert venues. People sometimes don’t think of Los Angeles as a “theater town.” While it’s true we don’t have New York’s Broadway or London’s West End, there actually are a lot of large and small theater companies scattered over the area, and theater lovers can always find something interesting. For this installment, we’re going to the theater! (And in upcoming posts, we’ll cover an art gallery opening and dinner, as well as a cocktail party.) We thought it might be fun to do a series comparing how we’d dress for certain events or activities in each of our respective cities. While style has certainly become more globalized over the years, there are still some regional “spins.” Earlier this year when I met up with Josephine ( Chic At Any Age) in London, we talked about some of the ways that London style differs from that of Southern California.
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